About Zaiphr
AI consulting rooted in real experience.
Zaiphr is a founder-run AI consultancy in Moncton, New Brunswick. Matt McKeigan — Microsoft Certified Azure AI Engineer, Power BI Data Analyst, and PMP-credentialed project leader — helps Atlantic Canada small businesses adopt AI through assessments, training, custom tools, and ongoing support. When you hire Zaiphr, you work directly with the engineer who builds your solution — rare anywhere, and almost unheard of in Atlantic Canada.
- Based
- Moncton, New Brunswick · Serving Atlantic Canada
- Founded
- 2024
- Ownership
- Canadian-owned · client data in Canada by default
- Languages
- English · French
- Response
- Within 1 business day
01 · What we believe
AI should earn its keep.
- B1Possibility is cheap; capability is the product. Demos are easy. A tool your team still uses in month six — measured on the same dial it started on — is the thing worth paying for.
- B2The honest number is the brand. Published prices, measured results, and a report that will say “don’t build anything yet” when that’s the truth.
- B3People stay in charge. AI drafts — people decide. Every automation keeps a person on the approve button, and your system of record stays yours.
- B4Atlantic Canada deserves the good version. Corporate-grade AI strategy, sized for a 1–50-person business — expertise without intimidation, from an engineer who lives here.

02 · Founder
Matt McKeigan
Founder, Zaiphr AI
Matt McKeigan is a strategic initiative and change consultant and the founder of Zaiphr AI. He works with leaders to translate business goals into clear, workable plans, especially when data and emerging tools are involved.
His focus is practical AI use cases that save time, improve accuracy, and reduce manual work. The priority is measurable improvements in day-to-day operations.
Responsible use matters. Matt emphasizes governance, privacy, and change management so teams understand how decisions are made, who owns outcomes, and how tools fit existing workflows.
Based in New Brunswick, he partners with Atlantic Canadian businesses and non-profits, bringing a steady, execution-focused approach.
Credentials
- PMI PMI Certified Project Management Professional
- Microsoft Microsoft Certified Power BI Data Analyst
- Microsoft Microsoft Certified AI Engineer
- Canada Canadian-owned · client data in Canada by default
03 · How we work
What we commit to.
The operating principles that shape every engagement.
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01 · Proof of concept first
Useful beats impressive
We practice what we preach. Every AI solution we recommend is something we've either built for our own business or thoroughly tested. You're not getting theoretical recommendations — you're getting battle-tested strategies.
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02 · Privacy by default
Your data stays yours
Canadian-owned, with client data kept in Canada by default. Responsible AI development that respects privacy, follows Canadian regulations, and serves our communities ethically — guardrails baked in from day one.
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03 · Full handoff
You own everything
Full source, documentation, and team training at handoff — you own everything, no retainer required. Most clients choose an optional Care plan (from $500/mo) so someone's watching the tools, but that's a choice, not a lock-in.
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04 · No BS, just results
No jargon, no hype
We won't oversell what AI can do. We'll tell you honestly where AI makes sense for your business and where it doesn't. Sometimes the best solution isn't the fanciest one.
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05 · Direct access
You talk to the builder
When you work with Zaiphr, you work directly with the certified engineer who builds your solution — no sales layer, no offshore hand-offs, no project managers playing telephone.
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06 · Weeks, not quarters
Small lifts, big effect
2–6 weeks from kickoff to handoff. Working demos along the way. If we can't show progress, we owe you an explanation.
04 · Products we've built
We build real software — here's ours.
These aren't demos. They're Zaiphr's products, built and run the same way we build for clients.
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01 · praxis
Voice-roleplay training
AI voice-roleplay training for regulated sales teams — reps practice the hard conversations against an AI counterpart before having them with real clients.
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02 · verity
Security questionnaires, automated
Security-questionnaire automation — cuts the time it takes to answer the vendor-security questionnaires that stall B2B deals.
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03 · Mr. Aubé
Math practice for families
A math-practice membership for families, built and run by Zaiphr in partnership — steady, structured practice for kids, run as a real subscription product.
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04 · Zoe
Our own back office
The executive-assistant AI that runs Zaiphr's own back office — the clearest proof we trust what we build enough to run the business on it.
We practice what we build. Our entire consulting practice runs on the same AI agents we build for clients.
Let's work together
Let's talk about your AI needs.
Whether you're just exploring what AI could do for your business or you're ready to build something specific, send a note. No obligation, no sales pressure — an honest conversation with the person who'd do the work.